Campbell's
Press & Media
10th January 2011
The company has launched its first Campbell's branded range of dry products in the UK, which are high quality, delicious and rich in flavour.
The range includes instant dry soups, simmer soups, savoury rice and pasta & sauce, and features striking, contemporary branding, inspired by the traditional red and white cans so familiar with British consumers.
Campbell's products include:
- Cup Soups (12 variants including Cream of Tomato, Cream of Chicken and Cream of Mushroom)
- Simmer Soups (five variants including Potato & Leek and Chicken Noodle)
- Savoury Rice (four variants including Chicken & Sweetcorn and Golden Vegetable)
- Savoury Pasta and Sauce (four variants including Chicken & Mushroom and Tomato & Herb)
Differentiated from a number of key competitors by containing only natural flavours and no artificial colours or preservatives, the all-new Campbell's line up is set to shake up the dry grocery categories and could serve to change consumer's perceptions of product quality and what dry foods can deliver.
